one - Always play to your strengths.
two - Do a S.W.O.T. analysis. Map out your
Strengths, Weaknesses, Opportunities and
Threats. Then plan how to work them to
your advantage.
three - Request capability brochures from
your competitors and review their website.
How do they emphasize their strengths?
And what can you do better when these
projects are produced?
four - Call all the trade publications serving
your industry and request media kits with
editorial calendars (this may be obtainable
on their website also). Once received,
review for competitor information and
editorial opportunities throughout the year.
five - Update your electronic address book
to include current email addresses of editors
you would like to have cover our business.
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why they do business with you and what do
they see as the best benefit of working with
you. Organizations are frequently so close to
the action they focus on the features of their
business and not the benefits.
seven - Write tip sheets for your prospects
based on your area of expertise, then include in
your website or send in email communications.
eight - Update the closing paragraph for your
press releases.
nine - Gather testimonials from satisfied customers.
ten - Call Allie Design Group for a no obligation,
free consultation. We nearly always can quickly
help businesses improve their message with
information discussed during initial contact.
